During 2005 Home
Ice Cream Pty Ltd approached Bunyan Films to devise a new advertising
strategy for their entire product range. The company is well respected
and is rapidly expanding. The new advertising strategy Bunyan Films
tackled was to design from scratch a whole new look and feel for the
company. This included all of Home Ice Cream's advertising portfolio.
Bunyan Film's initial hurdle was to devise a signature theme song. While
this was being developed Bunyan Films then created the new mascot "Delivery
Dan". As Dan took shape the nostalgic Australian landscapes and
town scenes were created by Antony Bunyan, Bunyan Films director. Once
these elements were in place the concepts and art crossed over into
print and web art.
The first Home Ice Cream commercial "Delivery Dan"
hit the airwaves during the summer holidays of Christmas 2005. Home
Ice Cream was overwhelmed with an enthusiastic and very positive response
from their customers and the general public. The campaign continued
over 2006 with the production of "White Heart" and "Catch
of the Day". The "Catch of the Day"commercial featured
a coastal town setting and again has had a huge popular impact on the
company capturing Australia's imagination. Concepts and plans are already
in production for 2007, so stay tuned for more adventures of "Delivery
Bunyan Films welcomes all enquires. please phone
(02) 4443 3662 or email
Home Ice Cream's "Catch Of The Day" full animated commercial
Theme for Home Ice Cream mp3 (©
Bunyan Films and Acorn Music 2005)
Home Ice Cream "Catch Of The Day"
Delivery Dan ® is a registered Trade Mark of Home Ice Cream
Click here for more frames from
Back to the Bunyan Films Animation